“Is this the right
time to expand?”
Test the opportunity against cash requirements, economics and your team’s capacity to deliver.
An experienced commercial adviser alongside you. Helping business owners navigate the decisions that shape profit, growth and what comes next.
Start a conversationA confidential first conversation.
A clearer view of
your next move.
Ownership brings decisions that are difficult to make alone. We bring an independent perspective, financial depth and practical commercial judgment to help you move forward.
Test the opportunity against cash requirements, economics and your team’s capacity to deliver.
Understand customer contribution, pricing and the complexity that can quietly erode margins.
Think through key hires, delegation and the accountability needed for the next stage.
Connect plans to cash flow, explore scenarios and understand the commitments before you make them.
Challenge the assumptions behind major customer and supplier agreements, pricing and renewals.
Weigh competing opportunities and turn a long list of issues into a manageable set of priorities.
A considered starting point. Clear recommendations. Regular follow-through. Our work is shaped around your business and the decisions ahead.
Tell us what you’re building, what’s challenging you and which decisions are on your mind. Start with the context; detailed financial information can come later.
Through a Commercial Priorities Review, we examine agreed information, challenge assumptions and identify the issues that matter most. You leave with a practical 90-day plan.
Regular owner meetings, relevant financial analysis and agreed access between sessions. We review decisions, track actions and help you adjust as the business changes.
We work with companies around the world to strengthen commercial performance, navigate change and build a foundation for sustainable growth.
Our approach connects financial understanding with the realities of running a business: customers, people, operations and the decisions that shape long-term success.
Working alongside owners and leadership teams, we bring an independent perspective, thoughtful challenge and practical guidance tailored to each business. Together, we turn opportunities into clear priorities and purposeful action.
Agree confidentiality and information handling before detailed records are shared.
Begin with a conversation or selected reports. Build access around the scope of work.
Know what’s included, what happens next and where specialist advice is needed.
Owners of established service businesses who want experienced commercial support. You may already have an accountant or finance team, while needing a senior sounding board for growth, profitability and important business decisions.
We complement your existing team. Your accountant can continue managing accounting and compliance, while our agreed scope focuses on forward-looking analysis, commercial choices and follow-through.
No. The initial conversation requires no financial documents. For a paid engagement, we agree what information is necessary, how it will be shared and who can access it. Limited information may limit the conclusions we can validate.
Yes. A defined question—such as a new hire, pricing change or expansion—can be a useful starting point. We agree the scope, deliverables, timing and fee before beginning.
An agreed rhythm of owner meetings, decision support, relevant analysis and action reviews. Availability and responsibilities are defined upfront. Substantial implementation projects are scoped separately.
Bring a challenge, an opportunity or a decision you’ve been putting off. We’ll explore whether 024 is the right adviser to help.

Originally from New Zealand and driven by a global outlook, Mitchell Isitt’s early fascination with business and the problems it solves led him to study corporate finance and commercial law. His career spans SMEs and multinational organisations, combining senior experience in finance, commercial strategy and business development with an understanding of businesses at different stages of growth.
That ambition brought him to Dubai, where he works alongside owners and leadership teams to strengthen performance, evaluate opportunities and build profitable, sustainable businesses.
His approach is tailored, calculated and progressive. Combining financial discipline with commercial judgment, Mitchell challenges assumptions and turns complex decisions into clear priorities and practical action. As a trusted sounding board, he helps leaders improve profitability, navigate uncertainty and pursue growth with confidence.